Fashion Infrastructure Evolved
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Common Client Scenarios
While every client and scenario is different, there are some common denominators that represent easy transitions to our service model.
Category Extension
Brands looking to expand categories to capture incremental revenue opportunities.
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Course Correction
You know something isn't quite working and you need help identifying it. Let us help you isolate and fix it.
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Oversight & Redundancy
This is the space to introduce the Product section and showcase the types of products available.
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Brand Vision
Both new and existing brands benefit from in-depth analysis and refinements to their vision.
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CASE STUDY 1
STRATEGY & MERCHANDISING
A contemporary wholesale brand building a division from the ground up.
A globally recognized contemporary wholesale brand with over $1 billion in cumulative retail sales and strong multi-door distribution across the US and Europe, needed to launch an entirely new denim division. No team. No process. No factory relationships. No product. A blank page and a mandate to build something that could compete and scale.
The Work
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Built the denim division from scratch - team, infrastructure, and product simultaneously.
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Hired and developed a full team, establishing roles, responsibilities, and SOPs.
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Sourced, evaluated, and onboarded overseas factories, serving as the executive point of contact.
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Partnered cross-functionally with design, merchandising, sales, and production to build focused SKU plans and curate four collections per year.
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Delivered clearly merchandised, commercially focused seasonal lines.
The Result
A fully operational denim division with growing sales velocity, with a seasoned team, established factory partnerships, proven SOPs, and a category that outperformed an established business in profitability within three years of launch.
CASE STUDY 2
COURSE CORRECTING IN A STORM
A contemporary denim and apparel brand navigating organizational upheaval while rebuilding merchandising and product development from the inside.
Recruited directly by the CEO on the strength of internal recommendations, this engagement went beyond typical contract work. Appointed to lead both Merchandising and Product Development as Vice President, the mandate was to stabilize two teams that had been through significant organizational turnover, restore operational discipline, and position the brand for long-term growth, all while keeping product moving.
The Work
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Rebuilt and restructured the merchandising team establishing clear roles, global strategy alignment, and seamless coordination with design and cross-functional partners.
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Implemented SOPs across merchandising and product development, creating the operational foundation the organization had been missing.
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Developed and executed seasonal merchandising plans with a deliberate focus on growth categories and margin targets.
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Spearheaded the profitable 2020 relaunch of a core collection, one of the brand's most significant commercial moments during the engagement.
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Contributed to five-year strategic planning across product development and merchandising, building the long-term roadmap alongside senior leadership.
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Mentored both teams through the transition, building brand differentiation capability and deep consumer understanding across men's and women's and 2 internal brands.
The Result
Two stabilized, high-functioning teams operating with clarity and purpose. A brand repositioned for growth with restored merchandising discipline, a profitable collection relaunch, and a strategic foundation built to carry the organization forward well beyond the engagement.
CASE STUDY 3
ADJUSTING OPERATIONAL STRUCTURE
A multi-brand portfolio in crisis - rebuilding creative vision and operational structure under pressure.
A group of contemporary brands had recently changed ownership. What was inherited was broken... fragmented teams, collapsed processes, and two product lines that had lost the creative DNA and commercial focus that had originally defined them. With no time for gradual transition, the mandate was clear: stabilize, rebuild, and hand off.
The Work
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Diagnosed the creative and operational breakdown across both brands.
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Re-established the creative DNA of each collection - built story boards, defined the customer, and created the strategic clarity the design teams had lost.
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Recruited and hired new designers, onboarding them directly into the restored creative vision so they could execute from day one.
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Built SKU plans for both lines, directed the incoming design teams, and curated two seasons of collections within a single, short-term engagement.
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Delivered four seasons worth of strategic groundwork, two complete collection cycles, in three months
The Result
Two brands with restored identity, focused collections, and operational teams that could execute independently. In ninety days: new designers hired and onboarded, creative vision re-established, SKU plans built, and lines curated. The teams left behind were not dependent on continued outside support, they were set up to own it.
CASE STUDY 4
OPERATIONAL REDUNDANCY
A beloved home lifestyle and apparel brand - senior merchandising redundancy during a planned leave.
A well-established, nationally recognized lifestyle brand needed senior merchandising coverage during a planned leave. With categories spanning home, women's and men's apparel, baby, specialty retail, licensing, and a QVC business requiring constant attention. Continuity and efficiency were non-negotiable. The engagement required someone who could step in at a senior level, integrate quickly, and deliver without disruption.
The Work
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Developed strategic line plans and built divisional assortments across multiple categories in direct collaboration with the Creative Director - aligned to both wholesale and DTC channel requirements.
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Led the brand's QVC business end-to-end - pricing strategy, assortment curation, and all communication with the channel.
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Created and managed seasonal development calendars, streamlining workflows and ensuring on-time execution across all categories.
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Identified and implemented merchandising efficiencies that improved operational output.
The Result
Six months of seamless senior merchandising leadership across a complex, multi-category business. No disruption to product flow, no loss of momentum on QVC, and an efficient merchandising operation handed back to permanent leadership at the close of the engagement. The brand had continuity. The team had structure. The business kept moving.