Fashion Infrastructure Evolved
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The fashion industry is changing & most brands aren't ready.
The brands that win in the next decade won't be the ones with the largest payrolls, but the ones with the most capable talent, deployed at exactly the right moments via fluid, fractional engagements.
Framework supports brands with an evolved solution that provides flexible, curated access to executive-level input, without the risks and financial burden of permanent hires.
Our leadership
Jennifer DeClark
Co-Founder & Chief Strategy Officer
Jennifer brings 25 years of executive-level experience across design, merchandising, product development, and production in contemporary fashion. She has built category businesses from scratch, rebuilt overextended lines into focused commercial frameworks, and sat at the table for decisions that moved the needle at brands across wholesale, DTC, and multi-channel retail.
Her work is fundamentally commercial. Every brand story she shapes, every line she edits, every SKU plan she builds is designed to produce a result that shows up in a P&L, resulting in better sell-through, broader buyer adoption, stronger margin, and a customer who keeps coming back.
Jennifer leads the diagnostic practice and all strategy and merchandising engagements. She also oversees the curation of the Framework Fashion bench by ensuring every person placed in a client engagement meets the standard she holds herself to.
Jay Talley
Co-Founder
SVP of Operations & Client Engagements
Jay is an entrepreneur and operator with nearly three decades of experience building, scaling, and exiting service-based businesses. Since 1997, he has founded and led multiple companies specializing in Business Process Outsourcing (BPO) Solutions, delivering high-performance operating models across human capital–intensive environments.
Jay's expert approach is grounded in a simple belief: businesses perform best when they stay focused on what they do uniquely well and trust proven specialists with the rest. This philosophy is the foundation of Framework Fashion. Through disciplined outsourcing principles and scalable execution models, Jay has helped organizations streamline complex operations and unlock sustainable growth.
Jay brings this BPO mindset to the fashion and apparel industry by reimagining how brands access talent, execute merchandising and product development, and scale production without the burden of oversized internal teams. The result is an operating model that gives brands the sophistication of a large enterprise with the agility of a lean organization.
Framework curated advisors
Fashion industry experts we know and trust.
Framework Fashion provides a curated network of senior fashion executives, available fractionally, when your brand needs support. These are not individuals sourced from a database, they are professionals we know, have worked alongside, and can stand behind commercially.
When we match someone to a brand, it is because we understand both what the brand needs and what that person can actually deliver. The engagement does not end at the handoff.
Brand strategy | Merchandising | Design direction | Product development | Production & sourcing | Sales & marketing | Planning & allocation | Ecommerce & DTC | Operations & HR
What sets us apart.
Four things most practices can't say.
Full function coverage
Most fashion consultants or agencies specialize in one function. Framework Fashion covers the full operating picture of a brand...from strategy through execution, design through distribution. One relationship, every function.
Strategy + talent together
Most agencies find people. Most consultants deliver recommendations. We do both. And because the strategy and the talent come from the same practice, individuals we place, already understand the framework infrastructure, and the critical objectives of the brand. Onboarding re-imagined and effectively delivered.
Commercial accountability
We don't measure success in hours delivered or reports produced. We measure it in sell-through rates, buyer adoption, margin improvement, and whether the right hire is still thriving six months in.
Right-sized for your stage in business
Engagements are structured around what you actually need — not a fixed package. The scope fits your calendar, your team size, and your commercial priorities.
We work with a select number of brands at a time. That is deliberate. The value we bring requires proximity to the product, the data, and the people making the decisions.