The Resume Is Not the Candidate: Why Human Screening Will Always Matter in Fashion Hiring

For twenty-plus years, the digital playbook was straightforward. Show up on Google, build your Instagram, partner with the right influencers… That playbook still matters. But something fundamental is shifting underneath, and the brands that recognize it early will have a real competitive advantage. AI assistants, ChatGPT, Claude, Gemini, and others, are becoming legitimate shopping interfaces. Not someday. Now.