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Meet Our Founders
Jennifer DeClark
Co-Founder
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Jay Talley
Co-Founder
Jay is a seasoned entrepreneur and operator with nearly three decades of experience building, scaling, and exiting service-based businesses. Since 1997, he has founded and led multiple companies focused on Business Process Outsourcing (BPO), delivering high-performance operating models across human capital–intensive environments. His work has been recognized for creating best-in-class service infrastructures that prioritize efficiency, accountability, and exceptional client outcomes—several of which were ultimately acquired by global organizations.
Jay’s expertise is rooted in a core belief that businesses perform best when they stay focused on what they do uniquely well and outsource the rest to proven specialists. This philosophy underpins the Framework Fashion vision. By applying disciplined outsourcing principles, operational rigor, and scalable execution models, Jay has consistently helped organizations streamline complex operations, reduce dependency on single points of failure, and unlock sustainable growth.
At Framework Fashion, Jay brings this BPO mindset to the fashion and apparel industry—reimagining how brands access talent, execute merchandising and product development, and scale production without the burden of building oversized internal teams. His approach blends strategic clarity with embedded execution, allowing brands to operate with the sophistication of large enterprises while retaining the agility of a lean organization.
With a passion for building durable businesses and a track record of operational excellence, Jay continues to help founders and leadership teams create resilient, future-ready brands.
Meet Our Founders
Jennifer DeClark
Co-Founder
Jennifer DeClark is a seasoned expert in merchandising, design management, product development, and production, with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities, creating incremental product lines that expand portfolios and drive significant revenue, has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Jay is a seasoned entrepreneur and operator with nearly three decades of experience building, scaling, and exiting service-based businesses. Since 1997, he has founded and led multiple companies focused on Business Process Outsourcing (BPO), delivering high-performance operating models across human capital–intensive environments. His work has been recognized for creating best-in-class service infrastructures that prioritize efficiency, accountability, and exceptional client outcomes—several of which were ultimately acquired by global organizations.
Jay’s expertise is rooted in a core belief that businesses perform best when they stay focused on what they do uniquely well and outsource the rest to proven specialists. This philosophy underpins the Framework Fashion vision. By applying disciplined outsourcing principles, operational rigor, and scalable execution models, Jay has consistently helped organizations streamline complex operations, reduce dependency on single points of failure, and unlock sustainable growth.
At Framework Fashion, Jay brings this BPO mindset to the fashion and apparel industry—reimagining how brands access talent, execute merchandising and product development, and scale production without the burden of building oversized internal teams. His approach blends strategic clarity with embedded execution, allowing brands to operate with the sophistication of large enterprises while retaining the agility of a lean organization.
With a passion for building durable businesses and a track record of operational excellence, Jay continues to help founders and leadership teams create resilient, future-ready brands.
